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SEO-How Does Your Website Rank in a Google Search?


searching google on a laptopThis question is something you should ask yourself, or simply just test, if you have a website.

 

Some other questions you should be asking if you want to rank higher in a search are…

 

Is your website secure?


Google encourages all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

 

Unlike before, HTTPS pages will now have an actual boost in search and will be shown to users by default. What this means for webmasters is that they need to ensure they’ve implemented security certificates properly to provide the best possible experience for visitors and retain their search positions.

 

To actually move to HTTPS, you need to work with a trusted provider and typically pay a little extra to get the necessary security.

 

Everyone from end users to website owners need to work on this in order to create a safer web. Lacking on security may turn out to be costlier than getting a SSL certificate if a major data breech occurs. Therefore, SSL represents a long-term data protection strategy and as such will be a focus for EDJE in the following months.

 

Is your site Mobile Friendly?


Not all ranking factors are created equal — you can maximize your SEO efforts by focusing on a few specific ranking factors. Of course, Google’s algorithm is always changing, and we can’t rely on yesterday’s ranking factors but these top ranking factors are based on the most recent studies by SearchMetrics, Backlinko, and SEO PowerSuite.

 

Mobile Friendly – This means Google’s index will now primarily crawl the mobile version of websites as opposed to the desktop version. It is more important than ever that your content is responsive on all mobile platforms and identical to the content on your desktop site. Page speed is another important ranking factor. Desktop sites should load in 3 seconds or less, while mobile should load in 2 seconds or less. Test your page using PageSpeed insights.

 

What are some other ways can I optimize my website?

 

  1. Content – one of the most important Google ranking factors. In recent years we’ve seen a shift away from keyword-focused content towards more relevant content written in natural language. In-depth examination of one topic in easy-to-understand language will always beat out unreadable keyword-dense drivel.
  2.  

  3. Backlinks – promote your website. Backlinks mean sites that link to your site so it gets more organic traffic. Link to your social media profiles. EDJE provides free back link listings on all of our EDJE directories.
  4.  

  5. Other Technical Factors
    Encryption: As of 2017, websites that have not switched to HTTPS are now marked unsafe in Google Chrome. 

    H1 and H2 Headings: If a website was a book, the H1 would be considered the book’s title. It tells readers whether that subject matter is relevant to their interests. In turn, the H2 is like the chapters of the book, guiding visitors to a specific section of web content. These “chapters” help visitors quickly track down the information they want.

    Anchor Text: This is the text that appears highlighted in a hypertext link and can be clicked to open the target web page.

    Interstitials: Any page with an ad or CTA (call-to-action) that covers the main content or whisks users to a new page upon clicking might suffer a penalty. Exceptions are small banners that are easy to dismiss, and legally-required interstitials (e.g. age verification).

If you would like to discuss some SEO options that EDJE could help with please Contact Us.

Sources: fourdots.com, searchenginejournal.com

 


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